E-commerce has evolved. E-commerce returns have not. The growth of online commerce continues at a rapid pace. The online shopping experience gets better every day. One area has lagged behind — returns. All online returns today are some version of “put it in the mail”. Until now.
When given the choice, shoppers prefer to return online purchases in person to avoid the hassle and wait of returns by mail.
David was the Senior Vice President of Marketing & Business Development at HauteLook from 2009-2013. After HauteLook, David served as the Chief Marketing Officer at Revolve Clothing and JustFab.